Privacy Policy

Effective on: March 1, 2025.

Castle Amalco Real Estate Holdings Inc. (“Castle Amalco”) and its family of companies are committed to protecting your privacy and are constantly working to give you a safe online experience. This “Privacy Policy” applies to Castle Amalco and its family of companies listed below and governs data collection and usage. By using the website of Castle Amalco and its family of companies, you consent to the data practices described in this Privacy Policy. Please read our Privacy Policy for more information.

Definitions.

  • “Data” includes both Non-Personal Information and Personal Identifiable Information.
  • “Non-Personal Information” is any information that is not Personally Identifiable Information (defined below). Non-Personal Information includes, without limitation, Personally Identifiable Information that has been anonymized.
  • “Personal Information,” “Personally Identifiable Information,” or “PII,” is non-public information we receive from your use of the Site that can be used, alone or in combination with other information in our possession, to identify a particular person/individual. It may include information such as name, address, telephone number and other personal information you provide us.
  • “Site” refers to the following websites, as applicable, including any related blogs, domains, mobile sites, online services, and applications maintained by the applicable Castle Amalco entity:
    ○ www.bloomresorts.ca
    ○ www.bloomresorts.com
  • “Castle Amalco”, “we,” “us” and “our” means the following entity/entities as applicable:
    ○ Castle Amalco Real Estate Holdings Inc.
    ○ Bloom Resorts
  • “You” and “your” mean the individual or entity visiting or using the Site.

Information collected and consent.

You do not have to provide any Personally Identifiable Information to browse the publicly available pages of the Site; however, in order to obtain or use products or services that are or may be provided through the Site or that we may otherwise offer online or offline (collectively, the “Services”) you may be required to register and/or provide Personally Identifiable Information.

Personal information you provide us.

We may collect PII from you in a variety of ways, including, but not limited to, when you visit the Site, communicate with us through the Site, provide PII in connection with other activities, products, services, features, or resources we make available on the Site or through any services we may offer or events we may participate in online or offline. We may collect your name, mailing address, billing address, phone number, payment information, age, gender, email address, preferences, interests, and preferences. We may also collect additional information from you depending on the nature of the transaction.

Identifiers.

  • First and last name
  • Alias
  • Postal/mailing address
  • Email address
  • Telephone number
  • Cellular telephone number
  • Gender
  • Geographic area
  • Title
  • Internet protocol address
  • Provincial drivers’ licence number
  • Age
  • Documents to verify your identity
  • Your occupation

Commercial information.

  • Transaction information
  • Products or services purchased, obtained, or considered
  • Your purchasing or consuming history or tendencies, along with other preferences and interests
  • Financial information about your company
  • Information about your business
  • Geolocation data
  • Inferences drawn from this personal information to create a profile about you

We collect information from you when you (i) register on the Site; (ii) fill out forms or fields on the Site or offline; (iii) complete an application for a product or service available through the Site; (iv) communicate with us by email, mail, text, telephone, facsimile or other electronic means; (v) use the Site or authorize us to access any financial information stored or processed by a third party; or (vi) provide us with Personal Information or other information.

We will treat as personal information any item that, either alone or together with other information, we could use to identify an individual. Except as described below, we will not share with third parties any personal information without your permission.
By providing your Personal Information to us, you explicitly agree to our collection and use of such information as described in this Privacy Policy. By providing Personal Information belonging to another person, you expressly represent and warrant that you have the authority and right to do so, and that you obtained all appropriate and required consents.

We may also collect your Personal Information from sources that you have authorized to share with us or that you have authorized us to obtain information from.

We collect information about you from third parties related to transactions you are contemplating entering into with us or that you have entered into with us.

If you believe we received your personal information from a source without authority to share your personal information with us, please contact us so that we can resolve your complaint.

Information we automatically collect.

Castle Amalco may collect information about you automatically when you visit the Site, communicate through the site, or use any of our online Services. We may automatically receive certain information from your browser or mobile device, such as your browser type, the operating system of your device, the URL of the site from which you came and the URL of the site you visit when leaving the Site or any of our online Services, the equipment you use to access the Site, the unique identifier of your mobile device and your activities on the Site, such as webpages you view and how you interact with those webpages. We may also receive your IP address and the name of the internet service provider (“ISP”) or your mobile carrier. Depending on your device’s settings, we may also receive location data and other types of information sent from third party services or GPS-enabled devices.

As you use the Site or any of our online Services, we may also collect information about such usage and your actions on the Site, such as pages you viewed, access times, and how long you spend on a page. We may use cookies to collect such information, as described in more detail below. This information is considered Non-Personal Information, which we can use for any purpose, including, without limitation, to help us improve the Site or the Services and to enhance your, and other users’, experience. We may also convert personal information into Non-Personal Information by excluding information that is personally identifiable. You acknowledge that Non-Personal Information and Personal Information that is converted into Non-Personal Information belongs to Castle Amalco and that Castle Amalco has the right to use such general information as it determines in its sole discretion.

Web browser cookies.

The Site or our online Services may send a “cookie” to your computer. A cookie is a small piece of data sent to your browser from a web server and stored on your computer’s hard drive. A cookie cannot read data off your hard disk or read cookie files created by other sites. Cookies do not damage your system. Cookies allow us to recognize you as a user when you return to the Site or use the online Services using the same computer and web browser. We use cookies to identify which areas of the Site or online Services you have visited. We also may use this information to better personalize the content you see on the Site or online Services. Castle Amalco does not store unencrypted Personal Information in the cookies. We also do not link Non-Personal Information from cookies to your Personal Information.

To help us optimize the Site or for marketing purposes, we may allow other authorized third parties to place or recognize unique cookies on your browser. Any information provided to third parties through cookies will be for enhancing your user experience by providing more relevant marketing. Third party servers and tools we use, which may send cookies to users of the Site and may collect information from users, includes:

Adobe Creative Cloud (Typekit): The Adobe Creative Cloud (Typekit) is operated by Adobe. The Adobe Creative Cloud (Typekit) collects anonymous data (ad views, analytics, browser information, cookie data, date/time, serving domains, interaction data and page views), pseudonymous data (IP Address, Device ID), PII (name, address, phone number, email address). Aggregate and anonymous data is shared by Adobe with third parties. The Adobe Creative Cloud (Typekit) privacy policy can be found at: http://www.adobe.com/privacy/policies/typekit.html.

Facebook Custom Audience: Facebook Custom Audience, operated by Facebook Business (formerly Facebook Custom Audience), collects anonymous data (ad views, analytics, browser information, cookie data, date/time, demographic data, hardware/software type, internet service provider, interaction data, page views, and serving domains), pseudonymous data (IP Address, search history, location-based data, Clickstream Data, PII (name, address, phone number, email address, login). Facebook Custom Audience’s privacy policy can be found at: https://www.facebook.com/privacy/explanation. Facebook Business shares data it collects through third parties.

Google Analytics, Google Dynamic Remarketing, DoubleClick, Google Tag Manager, and Google AdWords: Google Analytics, Google Dynamic Remarketing, DoubleClick, Google Tag Manager and Google AdWords (collectively, “Google”) collect anonymous data (ad views, browser information, cookie data, date/time, demographic data, hardware/software type, interaction data, page views, and serving domains), pseudonymous data (IP Address, search history, location-based data, Clickstream Data, PII (name, address, phone number, email address, login). Google’s privacy policy can be found at: http://google.com/intl/en/policies/privacy. Anonymous data is shared with third parties. Castle Amalco does not combine the information collected through Google and Personally Identifiable Information.

Some browsers may allow you to manage the storage of cookies on your device. If supported by your browser, you may set your browser to refuse all cookies (or, sometimes all third-party cookies) or to alert you when a cookie is placed. However, if you select these settings, you may be unable to access certain parts of the Site or the online Services. Unless you have adjusted your browser setting to refuse cookies, the Site and online Services will issue cookies. For more information about how to manage your cookie preferences, use the ‘help’ menu of your web browser or explore the customer support sections of your web browser. To opt-out of all cookies or certain advertising cookies, visit the company website for your browser for instructions.

You can opt-out of receiving personalized ads from advertisers and ad networks that are members of the Network Advertising Initiative (“NAI”) or who follow the Digital Advertising Alliance (“DAA”) Self-Regulatory Principles for Online Behavioral Advertising using their respective opt-out tools. The NAI’s opt-out tool can be found here: http://www.networkadvertising.org/choices and the DAA’s opt-out tool can be found here: http://www.aboutads.info/choices/.

In addition, your mobile devices may offer settings that enable you to make choices about the collection, use, or transfer of mobile app information for online behavioral advertising (for example, Apple iOS’ Advertising ID and Google Android’s Advertising ID). Please note that opting out does not prevent the display of all advertisements to you.

Ad platforms.

In addition to cookies used on the Site, Castle Amalco also utilizes various ad platforms to provide relevant marketing to consumers. Third party ad platforms that we may use include:

Marchex: Marchex collects information (browser information, cookie data, date/time, and pageviews) and pseudonymous data (IP Address, search history, device ID), and PII (name, address, phone number, email address, and login). Marchex’s privacy policy can be found at: http://www.marchex.com/legal/privacy-statement.

Bing Ads: Bing Ads collects anonymous (ad views, browser information, cookie data, date/time, demographic data, hardware/software type, interaction data, page views, serving domains), pseudonymous (IP Address, search history, Clickstream Data), PII (name, address, phone number, email address, login), sensitive (financial information), and location-based data. We do not combine the information collected through Bing Ads with personally identifiable information. Bing Ads privacy policy can be found at: https://privacy.microsoft.com/en-us/privacystatement/.

AppNexus: AppNexus collects anonymous data (analytics, browser information, cookie data, demographic data, hardware/software type, interaction data, pageviews), pseudonymous (IP Address, location-based data, device ID), PII (PII collected via third parties). AppNexus also collects aggregate data and shares aggregate and anonymous data with third parties. AppNexus’s privacy policy can be found at https://www.appnexus.com/en/company/platform-privacy-policy.

Embedded pixels.

We may use the Site embedded pixel technologies on selected pages for the purposes of identifying unique user visits to the Site as opposed to aggregate hits. In addition, embedded pixels or other technologies may be used in emails to provide information on when the email was opened to track marketing campaign responsiveness; information collected using these technologies may be associated with your email address.

Flash cookies.

We may use flash cookies, also known as “local shared object,” on the Site that employs flash technology. Flash cookies are small files similar to browser cookies and are used to remember the site’s settings to personalize the look and feel of the site. Like normal cookies, flash cookies are represented as small files on your computer.

Embedded URLs.

We also use a tracking technique that employs embedded URLs to allow use of the Site without cookies. Embedded URLs allow limited information to follow you as you navigate the Site, but is not associated with your Personal Information and is not used beyond the session.

Widgets.

The Site may include widgets, which are interactive mini-programs that run on our Site to provide specific services from another company (e.g., links to bookmarked sites). Some information, such as your email address, may be collected through the widget. Cookies may also be set by the widget to enable it to function properly. Information collected by this widget is governed by the privacy policy of the company that created it.

How we use and share your personal identifiable information.

We will use your personal information to provide the Services that your personal information was shared with us to fulfill. Castle Amalco may use personal information for the following purposes:

To improve customer service: Your information helps us communicate more effectively with inquiries and existing customers, and to respond to your customer service requests and support needs.

  • To personalize user experience: We may use information in the aggregate to understand how our users as a group use the Services and resources provided on the Site.
  • To improve the Site: We continually strive to improve our Site and the Services based on the information and feedback we receive from you.
  • To provide products or services and to process transactions: Except as otherwise expressly provided in this Privacy Policy, we will use Data for the purposes of fulfilling our duties and providing the Services. Castle Amalco may use Non-Personal Information for statistical analysis, product development, research, or other purposes. We may use the information that you provide about yourself or that you have provided to our clients for the purpose of providing and fulfilling the Services. We do not share this information with outside parties except to the extent necessary to provide the Services.
  • To send periodic mail, emails, and surveys: The email address you provide for the Services will only be used to send you information, newsletters, surveys, and updates pertaining to the Services requested, provided, or that we think you may be interested in. It may also be used to respond to inquiries and/or other requests or questions.
  • To develop new products or services: We use your Personal Information and Non-Personal Information for research and commercial purposes. The information we collect may be used to develop new Products or Services. Except as otherwise provided in this Privacy Policy, we may use your Personal Information and Non-Personal Information internally or, among other things, to offer our own or third-party Products and Services. Only Castle Amalco, its subsidiaries, its suppliers, and its contractors involved in distributing the new Product or Service will have access to your Personal Information. Our subsidiaries, suppliers and contractors will be required to use any PII we provide to them only for that intended purpose and subject to the terms of this Privacy Policy.
  • Fulfillment obligations: Comply with contractual obligations, relevant industry standards, and our policies.
  • For marketing: Except as otherwise expressly provided for in this Privacy Policy or except as prohibited by applicable law, Castle Amalco may use your Personal Information and Non-Personal Information to enhance its networking, marketing, social, and recruiting activities, and for other similar business purposes. Castle Amalco may also use your Personal Information and Non-Personal Information to contact you on behalf of external business partners about a particular offering that may be of interest to you. In these cases, your Personal Information is not transferred to the third party. We may also use Personal Information to provide you information regarding new Products or Services or to post testimonials from you related to our Products or Services. Personal Information is not shared with entities outside of Castle Amalco other than service providers who assist us in carrying out these business functions. Castle Amalco does not use or disclose sensitive Personal Information, such as race, religion, or political affiliations, without your explicit consent.
  • Compliance with applicable law: We may disclose your Personal Information as we may in sole discretion determine is necessary or reasonably required to comply with law, applicable regulations, court orders or subpoenas; to enforce our Terms of Use; or to protect our rights, property, or safety; or the rights, property, or safety of others.
  • Security: Mitigate fraud, enhance the security of the Site, and manage institutional risk.
  • Change in the Site Ownership: If ownership of the Site or of Castle Amalco changes, whether in whole or in part, information collected through the Site and the Services about you may be transferred to the new owner of the Site and/or Castle Amalco, as the case may be, and any Services can continue. In that case, your Personal Information would remain subject to the terms and conditions of the applicable version of the Privacy Policy.
  • Payment Processing: For processing payments related to the Products and Services we provide you.

Retention and storage of personal information.

We retain your Personal Information for as long as necessary to fulfill the purpose for which it was collected and to comply with applicable laws. We use reasonable security precautions to protect your information while in storage.

To determine the appropriate retention period for Personal Information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your Personal Information, the purposes for which we process your personal information, whether we can achieve those purposes through other means, and applicable legal requirements.

Security.

We will use commercially reasonable methods to keep your Personal Information securely in our files and systems. When credit card numbers are transmitted through a field in a form on the Site requesting credit card numbers, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol.

Do not track.

Your browser may provide you with the option to send a “Do Not Track” signal to websites you visit. This signal is used to request that websites not send the requesting device cookies, but websites have no obligation to respond to such signal or to modify their operation. At the current time, the Site is not programmed to recognize Do Not Track signals, so the Site will not treat you differently if we receive such signals from your browser and we may not comply with Do Not Track settings on your browser.

Exemptions from the privacy policy.

Our Privacy Policy does not apply to any information you may send to Castle Amalco by email or instant messaging programs (e.g., WhatsApp, Facebook Messenger, etc.), or through social media networks, even if you open such programs or services by clicking a link displayed on the Site. Email, social media, and instant messages are not recognized as secure communication forms. Please do not send any information you consider private to us by email or instant message or through social media sites (e.g., X, Facebook, etc.) due to the public nature of such postings.

Links to other sites.

The Site and the online Services may contain links to other websites. Castle Amalco is not responsible for the actions, practices, or content of websites linked to, or from, the Site or the online Services. You understand such websites may require you to agree to their terms of use and that we have no control over these terms. As always, you understand it is your responsibility to verify your legal use of a website, and use of information from the website and the corresponding website owner.

Age of consent.

Castle Amalco takes special care to protect the privacy needs of children under the age of 13 and we encourage parents to be an active participant in their child’s online activities. Castle Amalco abides by relevant privacy laws regarding children. The Site does not target and is not intended for children under the age of 13, and Castle Amalco will not knowingly collect Personal Information directly from them. If Castle Amalco discovers that a child has provided personal data directly through the Site, Castle Amalco will eliminate that data. The Site is only intended for persons 18 years of age or older. If you are under the age of 18, you must ask a parent or legal guardian for permission prior to submitting any information to this Site.

If you have knowledge that a child 13 years of age or younger has submitted Personally Identifiable Information to us, please contact us and we will delete the Personal Information collected belonging to that child. You may contact us by writing to us at the address below. Parent and guardians can also contact us by mail but before any information is disclosed, the parent will be required to provide verification of his/her identity and authority related to any request. We will only send the information to the parent email address in the registration file.

PIPEDA and your privacy rights.

Castle Amalco complies with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation. You have the right to access your personal information and request correction of any inaccurate information. For information about PIPEDA and your privacy rights, please visit the Office of the Privacy Commissioner of Canada website at www.priv.gc.ca.

Contact information.

If you have any questions about this Privacy Policy, please contact us at:

331 Bayfield St., Barrie, ON L4M3A3
705-419-5560